Florida Power & Light Company is the third-largest electric utility in the United States, serving approximately 4.9 million customer accounts or an estimated 10 million people across nearly half of the state of Florida. FPL’s typical 1,000-kWh residential customer bill is approximately 25 percent lower than the latest national average and, in 2016, was the lowest in Florida among reporting utilities for the seventh year in a row. FPL’s service reliability is better than 99.98 percent, and its highly fuel-efficient power plant fleet is one of the cleanest among all utilities nationwide. The company received the top ranking in the southern U.S. among large electric providers, according to the J.D. Power 2016 Electric Utility Residential Customer Satisfaction Study(SM), and was recognized in 2016 as one of the most trusted U.S. electric utilities by Market Strategies International. A leading Florida employer with approximately 8,900 employees, FPL is a subsidiary of Juno Beach, Florida-based NextEra Energy, Inc. (NYSE: NEE), a clean energy company widely recognized for its efforts in sustainability, ethics and diversity, and has been ranked No. 1 in the electric and gas utilities industry in Fortune’s 2017 list of “World’s Most Admired Companies.” NextEra Energy is also the parent company of NextEra Energy Resources, LLC, which, together with its affiliated entities, is the world’s largest generator of renewable energy from the wind and sun.
John knows American cities and communities by heart, having logged more than a million miles throughout the US helping Marketing Alliance’s clients craft powerful marketing messages and compelling narratives that have helped attract audiences across all spectrums.
John has led the company to national prominence as a leader in destination marketing. “I understand that American communities are facing a whole new world of global competition, but I also know that cities and regions, large and small, can compete and win. One thing, however, is key: our doing a good job in giving them every possible competitive advantage we can.”
John is an active business owner and is engaged in business recruitment, workforce recruitment, and economic prosperity throughout the United States.
As a leading economic development marketing firm, Marketing Alliance has worked with over 375 economic development agencies, municipalities and Chambers of Commerce in 27 states. We partner with our clients to help them identify their unique value proposition, then craft compelling messages to be seen, liked and trusted.
Marketing Alliance provides comprehensive marketing services that include strategic marketing plans, workforce studies, community profiles, branding & messaging (traditional and new media), highly-targeted digital campaigns, website development, interactive mapping, custom kiosk systems, 3D animation, graphic design, video production, FAA Certified aerial drone video services, and other strategic/creative services.